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掌门直播:让在线教育成为普惠教育 做好准备迎接春天

一肖中特平论坛(sjzmd.cn) 2017-12-15 14:32:46 作者: 来源:

一肖中特平论坛2017年,在线教育迎来了新的发展元年,相比于前几年的探索发展期,此时的市场也更加趋于理性与平淡。而于创业者而言,这种市场之下是更严酷的创业寒冬。获客、传播、管理、变现,每一环节,都考验着创业者对市场的应变能力。

一肖中特平论坛回顾在线教育发展,第一次发展浪潮是在2013年,很多专业分析机构把这一年称为在线教育元年。之后2014年成为爆发年,2015年进入平稳过渡阶段,2016年受直播影响再起云涌。尽管市场跌宕起伏,但没人能否认在线教育的吸金能力。

一肖中特平论坛然而,这个拥有海量市场规模并肩负时代使命的行业,创业者到底能不能从中分得一杯羹?以掌门直播为首的在线教育服务平台让创业者们看到了希望。

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一肖中特平论坛掌门直播平台不同的内容创业者

一肖中特平论坛“张国民彩墨山水视频讲座”是掌门直播平台的一个直播社群。在入驻掌门之前,创始者张国民也尝试过在其他多种平台进行在线教育创业,诸如:爱拍、YY、微博、微信,但往往是投入了时间、精力,却很难获益。而在入驻掌门平台后,仅半个月时间,他的直播号就迅速吸收精准粉丝927人,月收入超过万元。

一肖中特平论坛为什么会出现如此大的反差?回望这些年在线教育发展,笔者通过总结在线教育经历的三个阶段,对传统在线教育创业难盈利原因做了如下总结:

一、流量至上阶段:高流量催生高成本。

在传统教育转型变革之初,当年的互联网推崇流量至上,所以人们开始热衷于不惜一切代价追逐流量。我们都知道一个健康的商业模式一定是流量带来转化,转化带来付费。但当年大部分企业都将目光放到了流量上,却忽视了后续的转化和付费,产品、服务不用心,高额的流量除了提升了高额的维护成本,并没有带来高额的收入。

二、价格战阶段:被忽视的教学服务质量让在线教育脱离了本质。

告别了流量至上阶段,后来的互联网,开始流行打价格战,在线教育也跟着混进了这波热潮。高尚的“教育”打起价格战同样也是血雨腥风,而结果就是大批的企业在价格战中背负了巨额的亏损。并且随之带来的教学服务质量的下降让回购率和口碑也都大打折扣,这种纯靠砸钱烧钱的在线教育想要走远也是难上加难。

一肖中特平论坛三、教育O2O阶段:被忽视的用户体验难以刺激用户付费欲望。

在2015年,效仿诸多生活消费类O2O的做法,一种教育O2O的模式出现了。但是经过短时间内高速的发展过后,这种模式也走到了瓶颈期。优秀师资的稀缺性,教师的跳课现象越来越普遍,本来就是强调用户体验的O2O模式却在用户上掉进了坑,很难在爬上来。

总结以上几点,我们可以看到,很多企业把教育当成了一种普通的商品,用电商及衍生出的一些模式去运营在线教育。但是教育类产品是具有其特殊性的,用户决策和用户体验的过程都受很多因素制约影响,正如专注于为在线教育提供直播服务的掌门直播平台产品经理所言:教育是有温度的,它不是一件简单的商品,也不是一项单纯的服务。

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一肖中特平论坛“张国民彩墨山水视频讲座”直播号内部分课程展示

回归“张国民彩墨山水视频讲座”直播社群号,自入驻掌门平台后,每天在自己的直播号,张国民会通过掌门平台提供的直播、录播、回放多种模式授课,还会借助PPT上传、幻灯片播放、四方连线辅助授课,让学员更容易接受所学知识,深交互式的知识传输打破了传统在线教育只传不“通”的弊端,实现了师生之间的无缝连接,用户学习体验感良好,自然愿意付费。

一肖中特平论坛另外,掌门平台特有的社群服务功能,也于无形中帮助创业者实现了内容在社交平台的快速裂变,让创业者与知识需求者不只是师生关系,还是内容的传递者。

一肖中特平论坛“2017年,我要开个自己的网校。”这是掌门在2017年年中提出的一句口号,在平台上我们可以看到身怀不同才艺的创业者借助平台,实现了自己的在线教育创业梦。而掌门平台的扩展应用则帮助他们解决了获客、传播、管理、变现种种难题。

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如果2013年是在线教育元年,那么2017可以称为在线教育的新元年,在这一年,我们看到了掌门这样新的探路者。它真正让教育变成了一个普惠的概念,不仅人人都可以从教育中获取知识,人人也同样都可以成为教育者,这才是掌门最让我们感动的一点吧。

声明:一肖中特平论坛登载此文出于传送更多信息之目的,并不意味着赞同其观点或证实其描述。文章内容仅供网友参考,信息纠错: 邮箱: dnwx008@163.com
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